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Creative

Enter a Big Sexy World of Sex in Trojan Spots Directed by Eric Wareheim

Tim and Eric co-creator brings back iconic character in new campaign from 72andSunny New York

Enter a Big Sexy World of Sex in Trojan Spots Directed by Eric Wareheim

It’s been over 20 years since Trojan Man graced American TV screens with his catchy mnemonic. Now he's back with a fresh new look in the new Trojan campaign from 72andSunny New York.

Produced by Prettybird and directed by Eric Wareheim of Tim and Eric fame, the newly launched campaign addresses today’s complex and confusing world of sex and relationships, while reintroducing the brand’s iconic character as the ultimate guide to this 'big sexy world'.

The character originally became famous as this interruptive, gloved hand who showed up with the goods when you really needed him. In the new campaign, Trojan Man is a beacon of sexual curiosities, embodying modern sex while rejecting labels and stereotypes.






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Client

Advertiser: Trojan

Brand Manager: Rupa Sharma, Jess Becker

Director of Marketing: Stephanie Berez

Consumer Engagement: Dan Bracken, Cindy Manzo

Chief Marketing Officer: Britta Bomhard

Creative Agency

Creative Agency: 72andSunny New York

Copywriter: Madeleine Trebenski

Strategist: Neha Bhatia

Executive Creative Director: Justine Armour

Strategy Director: Tom Callard

Senior Copywriter: Nick Marchese

Senior Producer: Kim Cross

Brand Manager: Dylan Levy

Brand Director: Shannon Coletti

Director of Production: Lora Schulson

Senior Strategist: Sidney Henne

Legal Counsel: Quentin Perry & Rich Sica

Designers: Brittain McNeel

Director of Strategy: Tim Jones

Group Brand Director: Rachel Kornafel

Creative director: Nick Kaplan

Production Company

Production Company: PRETTYBIRD

Executive Producer: Ali Brown

Director: Eric Wareheim

DOP: Andrew Wheeler

Producer: Dennis Beier

Offline

Edit Company: Arcade

Editor: Kyle Brown

Edit Assistant: Elizabeth Parsons

Executive Producer: Sila Soyer

Senior Producer: Fanny Cruz

Post Production / VFX

Post Production Company: The Mill NY

Producer: Bethaney Phillips

Senior Producer: Freya Hewett

Music

Music Company: New Math

Sound

Sound Engineer: Evan Mangiamele @ Heard City

Category: Condoms , Pharmacy

Genre: Comedy , People