Engine West Appoints Aaron Dus as VP, Strategy & Innovation
Engine Group, the global marketing services network, today announced the appointment of Aaron Dus to Vice President of Strategy & Innovation for Engine West. Effective immediately, he will be reporting to Doug Troy, Chief Operating & Financial Officer, Engine West.
Based out of the company’s Los Angeles office, Dus will work with Engine’s West Coast agencies, including digitally led creative agency Deep Focus, entertainment and content marketing agency Trailer Park, full-service creative agency Art Machine, as well as the content creation and distribution offering Moment Studio. He will be charged with leading strategic direction and collaborative opportunities for these agencies and their existing clients, including YouTube, Neutrogena and the Los Angeles Rams. In addition, Dus will also work closely with Engine Group East’s Chief Strategy Officer Jonathan Lum to drive integration and synergy across Engine US.
“Engine as a whole is an extremely integrated network – all of our agencies are interlinked to work well together,” said Rick Eiserman, North American CEO, Engine Group. “We are thrilled to add Aaron to our team and could not think of a better person for the position. His vast experience in strategy, problem solving and decision making will be crucial as we continue to grow on the West Coast.”
Dus joins Engine Group from Rosetta│Razorfish Global where, as Associate Partner & Vice President of Strategic Planning, he was responsible for leading the agency’s SWAT Team and overseeing strategic initiatives on clients like Samsung, MagicLeap, and Bolthouse Farms.
“Innovation that really makes an impact begins with the right strategy,” said Dus. “Engine is a network that has integration and strategy at its core. I’m excited to be working with such a strong team of leaders, helping to cross-pollinate their ideas and inspire them to think differently for clients.”
Dus has been recognised for his work with a number of prestigious awards. Most notably, he received the Gold David Ogilvy Award in the financial services category in 2011 for his work on Ameriprize Financial’s “More Within Reach” platform. Throughout his career he has worked with some of the world’s most iconic brands, such as eBay, Walmart, MasterCard, and LEGO.