Engine Rolls Out New Customer Engagement Platform 'Rapport'
Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences.
Called Rapport, the revolutionary new platform uses first and third party data to maximise digital performance and improve customer conversion.
It analyses individual customer behaviour across a brand’s digital properties, helping marketers to find and relevantly engage with prospects in order to push content to the right individuals at the right time and in the right place.
Then through the latest in programmatic technology, Rapport uses its enhanced understanding of the customer journey to drive even more effective prospecting programmes and increase ROI.
Rapport has been developed by Engine’s data strategy agency Fuel, its customer engagement specialists Partners Andrews Aldridge, alongside its in-house Engine Media department.
The tool can be brought to market as a proof of concept for a new client within four weeks, allowing them to start targeting more relevant prospects almost immediately.
Martin Nieri, Chief Executive of Partners Andrews Aldridge, says: “By 2020, customer experience will exceed price as the number one brand differentiator. Yet with ‘trust’ still the number one issue in digital media and ad blockers hitting communications exposure, a different value exchange is required. Rapport provides a step change in engagement and conversion, turning cold data into hot prospects.”