Engine & Nestle Purina Launch the Definitive Guide for Pet Lovers

Nestlé Purina has unveiled the launch of Pets Welcome, a service that helps pet lovers discover the best pet friendly places nearby.

Created by Engine’s digital creative agency DF London, Pets Welcome is the definitive guide for pets and their humans, covering everything from pet loving pubs, cinemas and hotels to vets, groomers and behaviourists.

The website offers approximately 20,000 places for pet lovers to visit, with ratings and reviews pulled from the Google Places API. Each location is rated on ‘pet-friendliness’ by fellow pet owners, users are able to give compliments to places they’ve visited and can also add new locations to the service.

The service, www.pets-welcome.co.uk, has just launched in the UK with targeted social ads, out of home and advertorial partnerships with Time Out, Evening Standard and Balance Magazine, and will be rolled out across Europe in the coming months.

Nick Parnell, Managing Partner, DF London: “Driven by data insights and using Google Places API, Pets Welcome is a great example of how we can fuse great creative with the appropriate technology to create a genuinely valuable tool for consumers, championing Nestle Purina as the market leader in Pet Care.”

Massimo Zucchero, Marketing Director at Purina UK & Ireland: “Here at Purina we believe that pets and people are better together and Pets Welcome is the clearest demonstration of our core essence and brand belief, which solves a real world problem and provides real value for pet owners.’