Engine Group to Handle Marketing Services for EyeBuyDirect
Global marketing services network Engine Group has announced that it has been appointed to handle full-service marketing for EyeBuyDirect, an online retailer of affordable fashion eyewear. Engine Group has begun working on all creative, digital, social, business intelligence, analytics and media for the company. The appointment followed a competitive review.
Engine Group is tasked with helping EyeBuyDirect become one of the top eyewear retailers in the industry. Engine Group’s Deep Focus is leading creative, digital, branded content and analytics, while media is being handled by Engine Group’s buying unit led by Lisa Weinstein. Engine Group is integrating numerous offerings into the partnership, including Moment Studio (mobile & social content) and co/star, (influencer marketing), launched earlier this year.
“The e-retailer marketplace is constantly evolving and there is great opportunity for EyeBuyDirect to disrupt an industry while making a splash with their trendy, everyday eyewear,” said Zoe Church, Global CMO, Engine Group. “We are excited to be partnering with EyeBuyDirect at this stage of the brand’s development. This is a category with huge potential growth and creative possibilities.”
Founded more than a decade ago, EyeBuyDirect is a pioneer in the online retail space. The company sells both prescription and non-prescription eyewear designed in-house, ranging from sunglasses to computer glasses. EyeBuyDirect has operations in the U.S., China and Singapore and sells its products globally.
“EyeBuyDirect has had a strong presence in the retail industry and we are now ready to take our product to the next level,” said Roy Hessel, Founder and CEO of EyeBuyDirect. “Engine Group’s keen understanding of audiences and what resonates with them, particularly through digital and social media content, will help us become the leading online retailer of stylish, value eyewear.”