Eleven San Francisco Names 3 New Creative Directors

Eleven San Francisco announced this week that Margie Chidley, Ricard Valero and Matthew Wakeman have each been promoted to Creative Director. In their new roles, Ricard, Matt and Margie will lead the creative teams for the agency’s ARIA and Dignity Health business, as well as the recently won Oakley account.  The trio will report directly to Chief Creative Officer Mike Mckay and be tasked with leading the charge on high-level concepts for creative campaigns, developing visual product development, design projects and content creation.

Previously Margie Chidley worked as a Senior Copywriter for Eleven, working on accounts like ARIA Hotel Las Vegas, Taylormade and Apple. Prior to Eleven she worked with Goodby Silverstein & Partners, Strawberry Frog, R/GA and JWT. Her experience spans a wide range of expertise in TV, viral videos, interactive site experiences, print, branded content and radio for brands including Corona Light, Kleenex, Comcast and Chevrolet.

Ricard Valero rises from the previously held role of Associate Creative Director at Eleven, where he worked on accounts like Virgin America, Adidas, Taylormade and Dignity Health.  Prior to joining Eleven, Valero wa Associate Creative Director at Evolution Bureau, where he worked with clients Chivas Regal, Intel, NFL, and Sunglass Hut. Valero has worked extensively in Europe and the US, and his creative has been recognized at numerous awards shows including Cannes Lions, The Clio Awards and Eurobest.

Matthew Wakeman leaves the role of Senior Brand Designer, which he held when earning an International Young Gun for his digital and social work with Virgin America. Since then, he has been integral in shaping campaigns for Adidas, Apple, AAA, Facebook, Dignity Health, TaylorMade, ARIA and the recently won Oakley account. Prior to joining Eleven, Wakeman led design and branding experiences for a range of companies including The North Face, Fisher-Price, Reef, Target and Oracle.  

“It’s always great when you can find amazing home grown talent – and that’s exactly what Margie, Ricard, and Matthew are,” said Mike McKay, Chief Creative Officer of Eleven. “Our business has grown steadily over the past year, and it gives us the opportunity to give more responsibility to three creatives that have all been spectacular assets for our agency and our clients.”