EGO Power+'s New Spot Takes a String Trimmer Skydiving at 29,000 Feet

Independent agency The Escape Pod launched a new campaign for EGO Power+, the leading manufacturer of cordless, battery-powered outdoor equipment. 

"Skywinder" dramatises how easy it is to load the line by simply pressing a button on EGO’s new string trimmer, showcasing a skydiver who loads the line within seconds in midair.

“One of the biggest pain points consumers experience when using String Trimmers of any type is manually reloading the line,” said Joe Turoff, Chief Marketing Officer at Chervon, EGO’s parent company. “Our new EGO Powerload String Trimmer features a patent pending, automatic-winding design so there is no more hassle loading line by hand. A user simply needs to feed the line, straight through the head, and press a button. That’s it. It’s also the industry’s first carbon fiber shaft, which is incredibly strong and also very lightweight. So our challenge was: how do you communicate these benefits in a way that catches attention and breaks through to consumers,” Turoff added.

The campaign by The Escape Pod brings the product’s point of difference to the forefront through a cinematic idea that takes the trimmer out of the lawn and into the air. “EGO’s brand promise is ‘Power Beyond Belief’ and their line-loading innovation is a game-changer in the industry. Rather than simply telling consumers about the product benefits, our goal was to prove it, showing the ease of loading the tool under an extremely time-pressured and challenging situation—while skydiving from thousands of feet in the air with wind speed above 120 miles per hour,” said Vinny Warren, Executive Creative Director, The Escape Pod.

The EGO product line, including lawnmowers, trimmers, blowers and chainsaws are all powered by the industry’s most advanced and #1 rated, Lithium Ion battery platform to deliver long-lasting, quick-charging, clean-energy power. EGO Power+ equipment is available exclusively at The Home Depot and EGO authorised dealers.