Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Egg Farmers of Canada Releases Quick-Cook ‘Weekday Eggs’

Tongue-in-cheek campaign developed by Cossette

Egg Farmers of Canada Releases Quick-Cook ‘Weekday Eggs’

Eggs are the perfect breakfast item. They’re cheap, packed with nutrients, high in protein and low in calories. But they’re often reserved as a weekend treat as opposed to a quick way to start a weekday. 

Canadian agency Cossette and the Egg Farmers of Canada are looking to change this with the new campaign ‘Weekday Eggs’.

The comedic spot lays claim to a “groundbreaking innovation”: quick-cook ‘weekday eggs’. 

Obviously it’s all tongue-in-cheek and they are in fact merely regular eggs given a new name.The Egg Farmers of Canada also partnered with Citizen Relations on a branded food truck activation in Toronto and Montreal, where commuters were offered samples of the new ‘product’.


Category: Breakfast , Food

Genre: Comedy , Experiential , PR , People