Edelman Appoints Amy Naoko Morita as Director of Brand, Japan

Edelman has announced the hiring of Amy Naoko Morita as Director of Brand, Edelman Japan, effective immediately.    

Morita’s appointment comes as Edelman continues to provide clients with a broader perspective on brand relationships with audiences. Their recent Earned Brand study revealing consumers are now putting their convictions front and centre when engaging with brands, placing increased importance on belief-driven buying. 

As Director of Brand, Morita will have immediate responsibility for strategically guiding the business assist brands rethink their strategies, helping clients move beyond a conventional approach to brand positioning. Morita reports in to Ross Rowbury, President and Representative Director, Japan.

“In a developing landscape, building brands and positioning them in the hearts and minds of audiences has shifted in recent years away from communicating through traditional advertising methods to those that must earn the attention of audiences,” said Rowbury.

“We must now put the client at the centre of everything we do. Ask the question, ‘what will benefit our client?’, and find the right solutions for clients and their brands.  Amy’s raw passion, experience and drive for brands will be a massive benefit to our clients.  In Amy, we have a positive force of change – someone who can break the traditional PR mould and help us, and our clients, on our journey into communications marketing.”

With extensive industry experience, Morita was most recently Global & Corporate Marketing Director at J. Walter Thompson Japan. Over her thirteen-year tenure she helped Japanese multinational clients globalise their brands, business, communication and innovation efforts.

“Defining and nurturing brands is very much in my DNA,” said Morita. “More than ever, brands must have a purpose. Being relevant to audiences is extremely important.  I am looking forward to bringing to Edelman, my expertise in globalising brands and driving clients, so they do more to connect and engage with audiences. Edelman has this in its own DNA, so is a great company to be a part of, to drive forward this personal belief at a truly exciting time in communications marketing.”

Edelman currently has 70 employees in Japan with Edelman Japan recently wining the prestigious PRWeek Japan/Korea PR Consultancy of the Year Gold Award.