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Creative in association withGear Seven
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Eater's Latest Campaign Reveals Los Angeles Lakers' Kyle Kuzma Loves Lobster Pizza

02/07/2018
Advertising Agency
New York, United States
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Created by VOX Media's Eater', 'Home and Away' aims to unearth more about the NBA's top players through the lens of their favourite foods
Kyle Kuzma of the LA Lakers loves lobster pizza, the NBA loves Cheesecake Factory and Lauri Markkanen still savours his Nordic cuisine in Chicago.

These are some of the tips you'll learn through watching the NBA and Eater's newly released series, "Home and Away" - A four-part, original digital series that features current and former NBA players. Each of the four episodes allow viewers to experience and discover the personal interests and passions on and off the court - all through the lens of food.

After all, all eyes are on Kyle, who set the Lakers’s rookie record for three-pointers made. A kid of humble beginnings, now in a city that has it all. In this episode, Kyle brings Eater Los Angeles’ Farley Elliott to his new go-to restaurant for a pizza made for a king, in this flashy West Coast city.


NBA saw Vox Media as a company that creates lifestyle content in an authoritative, authentic voice, and that Vox Media is the ideal match for a partnership for Eater’s insatiable audience. The idea of the series is original to the NBA and Eater and represents how both brands are so prevalent in local markets and reflects an aspect of these hard-working athletes who are so much more than basketball players. They share the Eater audience’s passion points in food and lifestyle - and what better way to tell these stories than for the NBA to collaborate with the ultimate dining authority?

Following the campaign launch today, the program continues to expand its reach in various channels over the next week. The program will be live across Eater.com, Eater’s YouTube channel, and the NBA’s YouTube channel. 

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