• 366
Creative

EA's Need For Speed Stand-Off

Posted 1 year, 11 months ago by lbbonline.com

Cars get playful in new campaign from Heat

EA's Need For Speed Stand-Off

 

Creative agency Heat recently crafted a hot spot for EA’s Need for Speed: Most Wanted. The creators capture their audience with a swift transition from real-life car races to the game’s own motion design.
 

 
 
Credits 
 
Agency: Heat
Chairman/Executive Creative Director:  Steve Stone
Creative Director/Copywriter: Warren Cockrel
Associate Creative Director/Art Director: Anna Rowland
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Business Affairs Director: Russ Nadler
Director of Account Services: Aaron Lang
Account Director: Eddie Garabedian
Assistant Account Executive: Bryant Marcia
 
Client: Electronic Arts
Senior Director, Advertising and Media: Dana Marineau
Director, Advertising and Media: Dustin Shekell
 
Production Company:  Pacific Rim Films
Executive Producer: Annie Johnson
Head of Production: Bryan Mitchell
Director: Jon Favreau
Director of Photography: Newton Thomas Sigel
Line Producer:  Mark Conley
 
Editorial Company: Lost Planet
Executive Producer: Gary Ward
Producer: Jaclyn Paris
Editor: Saar Klein
Asst Editor: PJ Fabbrini
Sound Assistant: Edward Santee
 
Visual Effects/Conform: The Mill
VFX Producer:  Zu Al-Kadiri
Production Assistant: Diana Chang
Smoke Producer: Kiana Bicoy
VFX Supervisor/ Lead Flame: Iwan Zwarts
2D Artists: Jade Kim,
2D Artists: Randy McEntee
2D Artists: Antoine Douadi
Lead 3D: Boris Ustaev
3D Artists: Yong Chan Kim
3D Artists: Christina Ku,
3D Artists: Bogdan Mihajlovic,
3D Artists: Zang Chen
3D Artists: Billy Jang
Smoke Artist: Robin McGloin
Telecine Producer: LaRue Anderson
Colorist: Adam Scott
 
Graphics/Animation: Laundry
Executive Producer: Michael Bennett
Head of Production: Eric Badros
Production Coordinator: Kirsten Collabolletta
Creative Director: PJ Richardson
Creative Director: Anthony Liu
 
Audio Facility: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designer: Eddie Kim
Mixer: Rommel Molina
 
Music Composition: Stummung
Executive Producer Ceinwyn Clark
Composer: Peter Lauridsen
Music Supervisor: William Flynn