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Creative

Droga5's Quirky Campaign for Quilted Northern Celebrates Meticulous Craft

Campaign aims to show the attention to detail that the toilet paper company takes to their product

Droga5's Quirky Campaign for Quilted Northern Celebrates Meticulous Craft

Quilted Northern has designed their toilet paper to be so cushiony, comforting, soft and supportive that people are confusing it for other cushiony, comforting, soft and supportive things. Like a robe. Or a bouncy castle. Or even prized angora show bunny.

But Quilted Northern isn’t any of those things. It’s just really nice toilet paper. 

Droga5 wanted to let the public know with their latest campaign for Quilted Northern featuring the tagline, “It’s just really nice toilet paper.” 


The agency's answer was the conflict at the heart of Quilted Northern. From their packaging to their emboss, they’re obsessed with the craft and quality of their product. Meticulous intent goes into every pack of toilet paper. In fact, Quilted Northern is made with such attention to detail, you might think it’s more than toilet paper. It isn’t. It’s just really nice toilet paper

Client

Advertiser: Quilted Northern

Campaign Director: Shari Neumann (Senior Content Centre Leader)

Director of Brand: Santiago Arboleda

Brand Director: Aviral Singh

Chief Marketing Officer: Douwe Bergsma

Creative Agency

Creative Agency: Droga5 NY

Creative Director: Matty Smith

Copywriter: Ryan Snyder / Ted Meyer

Art Director: Katie Willis / Tommaso Fontanella

Executive Creative Director: Neil Heymann

Executive Producer: Dieter Lebbe (Film)

Creative Chairman: David Droga

Project Manager: Tessa Muchura

Design Director: Rich Greco (Group)

Senior Producer: Leah Donnenberg

Associate Creative Director: Erica Pressly Kaplan

Group Strategy Director: Katy Alonzo

Comms Strategy Director: Elsa Stahura

Senior Strategist: Sarah Garman

Executive Group Director: Jeff Prince

Counsel: Zachary Werner (Associate)

Senior Project Manager: Lara Yegenoglu

Account Manager: Kyra Gembka, Tehjal Suri (Associate Account Manager)

Account Director: Ross Gillis

Production Company

Production Company: Epoch Films

Executive Producer: Melissa Culligan

Director: Matthew Swanson

DOP: Sebastian Pfaffenbichler

Producer: Stephanie Bruni

Offline

Edit Company: Exile

Editor: Katie Turinski

Edit Assistant: Travis Moore

Producer: Veitan Nyugen

Executive Producer: Sasha Hirschfield

Post Production / VFX

Post Production Company: Company 3/ Method Studios

Colourist: Sofie Borup

Producer: Anna Kravtsov

Music

Sound Production: Heard City

Engineer: Evan Mangiamele, Mike Vitacco

Music Production: Haystack Music

Genre: Digital , PR , People