Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Droga5's Quirky Campaign for Quilted Northern Celebrates Meticulous Craft

Campaign aims to show the attention to detail that the toilet paper company takes to their product

Droga5's Quirky Campaign for Quilted Northern Celebrates Meticulous Craft

Quilted Northern has designed their toilet paper to be so cushiony, comforting, soft and supportive that people are confusing it for other cushiony, comforting, soft and supportive things. Like a robe. Or a bouncy castle. Or even prized angora show bunny.

But Quilted Northern isn’t any of those things. It’s just really nice toilet paper. 

Droga5 wanted to let the public know with their latest campaign for Quilted Northern featuring the tagline, “It’s just really nice toilet paper.” 

The agency's answer was the conflict at the heart of Quilted Northern. From their packaging to their emboss, they’re obsessed with the craft and quality of their product. Meticulous intent goes into every pack of toilet paper. In fact, Quilted Northern is made with such attention to detail, you might think it’s more than toilet paper. It isn’t. It’s just really nice toilet paper

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Quilted Northern

Chief Marketing Officer: Douwe Bergsma

Brand Director: Aviral Singh , Santiago Arboleda

Campaign Director: Shari Neumann (Senior Content Centre Leader)

Creative Agency

Creative Agency: Droga5 NY

Copywriter: Ryan Snyder / Ted Meyer

Art Director: Katie Willis / Tommaso Fontanella

Executive Creative Director: Neil Heymann

Senior Project Manager: Lara Yegenoglu

Associate Creative Director: Erica Pressly Kaplan

Design director: Rich Greco (Group)

Counsel: Zachary Werner (Associate)

Executive Group Director: Jeff Prince

Senior Strategist: Sarah Garman

Comms Strategy Director: Elsa Stahura

Group Strategy Director: Katy Alonzo

Senior Producer: Leah Donnenberg

Executive Producer: Dieter Lebbe (Film)

Creative Chairman: David Droga

Production Company

Production Company: Epoch Films

Executive Producer: Melissa Culligan

Director: Matthew Swanson

DOP: Sebastian Pfaffenbichler

Producer: Stephanie Bruni


Edit Company: Exile

Editor: Katie Turinski

Edit Assistant: Travis Moore

Producer: Veitan Nyugen

Executive Producer: Sasha Hirschfield

Post Production / VFX

Post Production Company: Company 3/ Method Studios

Colourist: Sofie Borup

Producer: Anna Kravtsov


Engineer: Evan Mangiamele, Mike Vitacco

Sound Production: Heard City

Music Production: Haystack Music

Genre: Digital , PR , People