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Creative

Droga5 NY Demonstrates How to Turn Joint Pain Into Embarrassment

Agency takes a fun departure from joint medication ads with NBTY spots directed by Guy Shelmerdine

Droga5 NY Demonstrates How to Turn Joint Pain Into Embarrassment

Droga5 NY has launched its first campaign of the year for NBTY, the joint supplement company. 'Made to Move' features two 30 second spots - 'Wedding' and 'Yoga', both of which demonstrate that joint comfort, flexibility and movement help people be their active and hilarious selves.

“The last thing we wanted to make was yet another campaign in this category that didn't respect this audience's intelligence, that patronized them, or that featured bad actors feigning agony while struggling to plant tulips,” said Matt Ian, Group Creative Director at Droga5. “We wanted to make work that gave this audience a little credit for being capable of relating to the fun of embarrassing their kids.”




Creative Agency

Account Manager: Sophia Bernard, Kristin Postill

Account Managers: (Assist) Elizabeth Sova

Art Director: Felipe Mollica

Associate Creative Director: Dustin Tomes

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Copywriter: Ulrika Karlberg

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creative Technologist: Catherine McCurry

Designer: Toga Cox

Group Account Director: Kelsey Robertson

Group Creative Director: Matt Ian

Group Strategy Director: Ramon Jimenez

Head of TV / Production: Ben Davies

Project Manager: (Senior) Claire Arendse

Strategist: (Sr) Danielle Vasan

Strategy: Sigrid Jakob, (Jr) Meagan Dexter

TV Producer: Goldie Robbens

Music and Sound

Music Production: Able Baker

Sound Mix: Mike Marinelli @ Sonic Union

Offline

Edit Assistant: Sarah Krusen (both)

Edit Company: Mackcut

Editor: (Yoga) Eric Laroi, (Wedding) Dave Koza

Executive Producer: Sasha Hirschfeld

Producer: Sabina-Elease Utley

Post Production / VFX

2D Lead Artists: Brandon Danowski

Executive Producer: Sean Costello

Post Production House: The Mill

Producer: Clairellen Wallin

Production Coordinator: Casey Sinic

Telecine: Mikey Rossiter

Production Company

Director: Guy Shelmerdine

DOP: Sebastian Pfaffenbichler

Executive Producer: Allison Kunzman

Head of Production: Andrew Colon

Producer: John Benet

Production Company: Smuggler

Category: Beauty/health , Health care

Genre: Comedy