Droga5 London Appointed Global Creative Agency for Glenmorangie

Droga5 London has been awarded the global creative account for the Glenmorangie brand.

Droga5 will be responsible for developing a global integrated campaign, including film, print and experiential elements. The first work is expected to debut over the coming year.

Kate Glenn, Global Marketing and Communications Director for The Glenmorangie brand, commented: “We were impressed with Droga5’s contemporary approach and insights into our core audience along with their understanding of today’s culture. They presented us with a really compelling proposition for the brand and we are excited to bring this to life.”

Bill Scott, CEO, Droga5 London added: “Glenmorangie presents us with a fantastic opportunity to cut through the generics of the whisky category, to create a communications platform that truly lives up to the magical stories sitting behind the way this Scottish Single Malt Whisky is made. We can’t wait to create something special with them.”