Droga5 London Appointed by Kahlua
The agency has been briefed to create a global campaign based o the rum brand's new positioning
Kahlua, the Mexican coffee rum spirit brand owned by Pernod Ricard, has appointed Droga5 London to its global advertising account.
Droga5 London has been briefed to create a global campaign based on new brand positioning. The campaign will begin in spring 2019, running in key markets including the UK, US, Canada and Australia. There will be omni-channel activity, including social-led content and activation through sales channels.
The appointment has been made because Kahlua has ambitious plans to grow its influence within the Pernod Ricard portfolio. The continued growth and influence of coffee in mainstream culture alongside the rapid growth of coffee cocktails provides Kahlua with great opportunity to the develop the brand in 2019.
Bill Scott, CEO of Droga5 London, said: “Kahlua has a rich heritage in culture, but an even more exciting innovation pipeline and role for us to play in fulfilling its ambitions – which is a great brief to be part of.”
Colin Kavanagh, VP Global Marketing, Malibu & Kahlua said: “We are excited to team up with Droga5 which showed great creative height in the pitch process and shared our vision on inserting the brand more into the world of coffee and coffee cocktails”
The pitch was run inhouse and involved Droga5 London competing against two other agencies.