Draftstars picks Clemenger BBDO, Melbourne

Clemenger BBDO Melbourne is partnering with Draftstars to launch Australia's first online daily fantasy sports platform.

Draftstars will be the biggest and most exciting daily fantasy product in Australia. The scope of work encompasses everything from brand naming and logo development, through to an integrated advertising campaign launching soon.

Draftstars is a joint venture of CrownBet and Fox Sports, and is the official daily fantasy sports partner of the AFL. Other sporting codes will soon be available on the platform.

Differing from other fantasy platforms, Draftstars gives players the opportunity to pick their ultimate fantasy sports team and play in daily or weekly contests, with no season-long commitment. Players can either choose from free or paid entry games.

Draftstars CEO Matt Sanders says they are thrilled to be bringing such an exciting product and brand to Australian sports fans.

Says Sanders: "It is rare to have the opportunity to not only launch a new brand but also a new category and we are lucky to be working with some of the best creative minds in the country at Clemenger BBDO Melbourne to do so."

Says Nick Garrett, CEO, Clemenger BBDO Melbourne: "Draftstars has put together a brilliant team with big ambitions. They have a very healthy appetite for great ideas and we are looking forward to launching what will be an incredible new brand onto the Australian market."