Latest
April 4, 2012, 2:55 p.m. by Draftfcb US
Draftfcb in Paris launches web video for NIVEA
Uses a unique combination of flashmob, street theatre, block-party and a fairytale event
Nivea uses a unique combination of a flashmob, street theatre, block-party, fairytale event to promote their new Q10 combination skin cream. Just like Q10 is made for oily and dry skin, this video is naughty and nice.
An unsuspecting target samples a Q10 combination cream and as she walks away from the sample pop-up store she attracts a storm of male attention, including dancing firemen and even her very own prince charming, plus more.
Nivea is also doing a unique partnership activation flash sale with Amazon that started this weekend and goes through April 13th - in which the first 1000 buyers of Q10 CS a 40% discount.
You can watch the video here http://bit.ly/Hv0dmc
Credits
Brand: NIVEA
Product: Q10 Texture Légère
Creative Director: Odile Crézé
AD/CR: Laetitia Chrétien/Jean-François Le Marec
Account team: Laure Poquet/Agnès Mazières/Mélanie Davoust
Clients: Caroline Le Jossec/Laure-Hélène Landreau/Julie Timineri
TV producer: Aurore Feer
Producer: Première Heure
Directors: Pim & Romain
Sound Prod : 78 Tours
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