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Oct. 29, 2012, 12:29 p.m. by Draftfcb US
Draftfcb Buenos Aires' Great Geek Conspiracy
Compumundo portrays the truth about one’s I.T. department
Draftfcb Buenos Aires have created a cheeky new spot for electronic good retailer Compumundo, which reveals the chilling truth of your I.T. help department.
The ad opens with a man struggling to set up his new entertainment system. His neighbour offers to help and the man accepts, unaware of the conspiracy he is caught in. While carefully watching his friend, the unsuspecting man says he now understands what to do and so is suddenly put into a trance. He is made to forget the lessons he has just learned (along with a few other things) and thanks his hypnotist, none the wiser to the sinister geek plot to control our technology.
Could this be the real reason that so few of us get further than the ‘turning it off and turning it on again’ trick? Maybe…
View the spot below:
Credits
Client: Compumundo
ECD: Javier Campopiano
CD/Art Director: Lulo Calio
Copywriter: Claudio Brutto
Head Of Production (Agency): Gabriel Lancioni
Director: Sebastián Borenstein
Production House: Palermo Films
Producer: Pablo Terruzzi
Director of Photography: Cristian Cottet
Postproduction House: Postmedia
Music: Rifle Music
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