Don't Panic Secretly Puts Up Recruitment Posters at Competitor Agencies
Don’t Panic, the creative agency behind LEGO: Everything is Not Awesome and the Most Shocking Second-a-Day Video for Save the children, have implemented an unconventional way of finding a new Creative Director.
In a daring stunt to attract the attention of the industry’s top creative minds, the Don’t Panic crew – disguised as couriers – secretly put up posters advertising the Creative Director position, in the style of "new house mates wanted", at top rival agencies, including Wieden+Kennedy, Mother, Lucky Generals, Grey London and Saatchi & Saatchi.
There was a special poster for Saatchi & Saatchi: “Wanted: Creative Director / glass ceiling remover. We have room for another Creative Director to move in to our team! If you are clean, sociable and can give us a hand smashing the glass ceiling, send us your CV and portfolio and let’s chat. Apply below...No couples please.
The main poster copy read: “We have room for another Creative Director to move in to our team! If you are clean, sociable and don’t mind the odd late night sesh, get in touch...No couples please."