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Creative

Don't Panic Secretly Puts Up Recruitment Posters at Competitor Agencies

Don't Panic London, 3 months, 2 weeks ago

Agency launches daring job search for a new creative director

Don't Panic Secretly Puts Up Recruitment Posters at Competitor Agencies

Don’t Panic, the creative agency behind LEGO: Everything is Not Awesome and the Most Shocking Second-a-Day Video for Save the children,  have implemented an unconventional way of finding a new Creative Director.

In a daring stunt to attract the attention of the industry’s top creative minds, the Don’t Panic crew – disguised as couriers – secretly put up posters advertising the Creative Director position, in the style of "new house mates wanted", at top rival agencies, including Wieden+Kennedy, Mother, Lucky Generals, Grey London and Saatchi & Saatchi.

There was a special poster for Saatchi & Saatchi: “Wanted: Creative Director / glass ceiling remover. We have room for another Creative Director to move in to our team! If you are clean, sociable and can give us a hand smashing the glass ceiling, send us your CV and portfolio and let’s chat. Apply below...No couples please.

The main poster copy read: “We have room for another Creative Director to move in to our team! If you are clean, sociable and don’t mind the odd late night sesh, get in touch...No couples please."

Genre: Stunts