Domino’s Appoints VCCP as Lead Digital Agency
Domino’s Pizza Group (DPG) has appointed VCCP as its lead digital agency for the UK and Ireland, following a competitive pitch handled by Hamilton Associates International. The remit includes leading digital innovation for the Domino’s brand alongside work streams for social media, CRM, content and digital advertising.
The win strengthens VCCP and Domino’s partnership, bolstering the agency’s remit following their appointment as Domino’s lead creative and strategic agency earlier this year. The first campaign for the well-known brand, “The Official Food of Everything”, launched in September to fantastic reviews.
Domino’s launched in the Britain in 1985 and is recognised as the UK and Ireland’s favourite pizza company, delivering around 100 million freshly made pizzas from over 1,000 stores every year.
Nick Dutch, Head of Digital at Domino’s, said: "At Domino’s, world-class digital communications and customer experience are crucial to the ongoing success of the brand in the UK and Ireland. We’re confident that in VCCP we’ve found the partner who can work with us to deliver this across all of our digital channels and beyond."
Pete Grenfell and Sophie Maunder of VCCP, said: “We are hugely excited to be taking the entire customer experience, underpinned by the wealth of data Domino's have, and helping them continue to be market leading in their digital approach and delivery to customers. It's exciting times for Domino's and we are delighted to be a partner.“
Will Hamilton, Managing Partner, Hamilton Associates, commented:
“Following a competitive pitch process, with three strong pitching agencies, VCCP showed they had the breath of resource needed to deliver in what is becoming a very fast moving and agile CRM and digital landscape.”
Category: Conveniece , Food
Genre: PR , Strategy/Insight