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Creative

Domestic Violence Spot 'Break the Routine' Wins Best TV Ad from Bestads

Bestadsontv.com, 1 month, 2 weeks ago

The powerful ad, directed by Noam Murro, breaks from the routine of other domestic violence spots

Domestic Violence Spot 'Break the Routine' Wins Best TV Ad from Bestads

A new spot from the National Centre for Domestic Violence entitled 'Break the routine' has been named the Best TV Ad of the Week by Bestadsontv.com. Normally, anti-domestic abuse ads don't show the beatings. Nobody wants to watch that. The genius of this idea is portraying the abuse in a form that keeps the viewers' eyes locked on the screen.

At the end of the video packs an emotional punch, where we see the moment the woman still seeks love from her man.

Production Company

Director: Noam Murro

Genre: PR , People