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Creative

Does This AXE Video Really Say ‘Suck My Balls?'

72andSunny and Diederik van Middelkoop address amusing speculation

Does This AXE Video Really Say ‘Suck My Balls?'

Recently, speculation started in the comment section below one of AXE’s ‘You Gold’ films. People were commenting that the soundtrack lyrics said ‘suck my balls, suck my balls, suck my balls’ - see the pic below. Somehow, AXE felt they had to reply to those allegations. 

To clarify this uncomfortable situation, AXE and 72andSunny Amsterdam reached out to Diederik van Middelkoop, music producer who worked on the ad, to understand exactly what the lyrics say or not say. 


After consulting with lawyers and musicologists, he has assured 72andSunny and AXE that the song does not actually contain the expression ‘suck my balls’. In fact, he assured us that the song also doesn’t say ‘fluff my balls’, ‘toss my balls’, ‘snuff my balls’, ‘hug my ball’s or even ‘balls my balls’. 

To make sure they ended this speculation, the team shot an official response that AXE/Lynx is posting on their YouTube page.


Client

Brand: AXE

Creative Agency

Creative Agency: 72andSunny

Creative Director: Adam Koppel, Gregg Clampffer

Producer: Annelien Orbie, Ashlie Hutber

Brand Director: Angelina Joy

Business Affairs Manager: Julie Katsoula­

Group Brand Director: Rob Conibear

Media Agency

Strategy Director: Fernando Ribeiro

Offline

Editor: Sanne van Hecke

Sound

Sound Company: Amp.Amsterdam

Category: Beauty/health , Deodorant