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Creative

Do You Really Want a Kelly-Baked Ham? A Honey Baked Ham Looks Nicer

First work from new creative agency partner BBDO Atlanta is the brand's first TVC in over 10 years

Do You Really Want a Kelly-Baked Ham? A Honey Baked Ham Looks Nicer

The Honey Baked Ham Company today launched its 2017 holiday campaign.  The campaign includes the brand’s first television advertising in over 10 years and was created by BBDO Atlanta, The Honey Baked Ham Company’s new creative agency partner.  The platform is based on The Honey Baked Ham superiority versus other hams.
 
The Honey Baked Ham Company CMO Jo Ann Herold says: “We are excited to be celebrating our 60th anniversary this year. We are thrilled to be working with BBDO Atlanta, and launching this new TV campaign for the holiday season.”  
 
The new film features a 30-something young woman, deciding to bake a ham for the big family dinner for the first time – a task which proves to be harder than it looks. Through some light-hearted fun with everything from smoke alarms to heavy duty carving utensils, the spot sets up choosing The Honey Baked Ham as the clear choice for viewers. 


The campaign launches on December 11th and will include :10 and :30 second TV films along with radio and social, all running nationally through the holiday season.  
 
“The Honey Baked Ham Company is an iconic brand that’s ready to act and feel more modern,” says Robin Fitzgerald, Chief Creative Officer of BBDO Atlanta. “We couldn’t wait to kick off our relationship with this holiday work and are looking forward to helping the brand build even more momentum next year.”
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Client

Advertiser: The Honey Baked Ham Company

Creative Agency

Creative Agency: BBDO Atlanta

Chief Creative Officer: Robin Fitzgerald

Senior Copywriter: Emily Miller

Worldwide Chief Creative Officer: David Lubars

Senior Producer: Renee Williams Royal

Chief Strategy Officer: Tricia Russo

Senior Account Director: Tami Oliva

Production Company

Production Company: Bob Industries, Canteen

Executive Producer: Elyse Sara

Director: Harry Cocciolo, Pablo Munoz

Producer: Phillip Sheridan

Executive Producers: TK Knowles, John O’Grady

Managing Director: TK Knowles, John O’Grady

Offline

Edit Company: Hero Post

Editor: Jeff Jay

Producer: Katie Janse

Finishing: Andrew Pope

Executive Producer: Molly Baroco

Category: Food , Fruit and vegetables

Genre: Comedy , People , Tabletop