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DLV BBDO Melds Man & Machine In Intense Global Yamaha Ad, 4 years ago

abstr^ct:groove uses projection mapping to give Valentino Rossi an upgrade

DLV BBDO Melds Man & Machine In Intense Global Yamaha Ad

abstr^ct:groove introduces the new Yamaha R1 global film. Developed together with DLV BBDO's creative team, the film was shot between Japan and Italy.

For this spot, Many different cameras were used (Arri Alexa, Sony F55, Red Epic, Red Scarlet, Phantom, Blackmagic, GoPro and an iPhone.), types of lenses (Fujinon Alura, Zeiss Masterprime and Cooke S4) and techniques to capture the idea of symbiosis between superchampion Valentino Rossi and the fastest sport bike available on the market. 

abstr^ct:groove created many in-camera effects and also had fun experimenting with body projection mapping.

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Advertiser: Yamaha

Creative Agency

Creative Agency: DLV BBDO Milan

Executive Creative Director: Stefania Siani, Federico Pepe

Production Company

Production Company: abstr^ct:groove, Zero Hour

Executive Producer: Giada Risso

Director: Luigi Pane

DOP: Diego Indraccolo

Producer: Claudia Amendola, Alessandro Salerno


Editor: Luigi Pane

Post Production / VFX

Colourist: Diego La Rosa


Sound Engineer: Bunt Stafford-Clark

Music Production: Franky B and the Cryptic Monkeys

Sound Design: Daniele Famà, Michele Benedetti (Gigasound studio)


Animator: Claudio Capellini, Sergio Fornasieri, Pierpaolo Mantuano, Valentina Vicini

Category: Automotive , Bikes

Genre: Animation , People , Visual VFX