Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

DLV BBDO Melds Man & Machine In Intense Global Yamaha Ad

lbbonline.com, 3 years, 9 months ago

abstr^ct:groove uses projection mapping to give Valentino Rossi an upgrade

DLV BBDO Melds Man & Machine In Intense Global Yamaha Ad

abstr^ct:groove introduces the new Yamaha R1 global film. Developed together with DLV BBDO's creative team, the film was shot between Japan and Italy.

For this spot, Many different cameras were used (Arri Alexa, Sony F55, Red Epic, Red Scarlet, Phantom, Blackmagic, GoPro and an iPhone.), types of lenses (Fujinon Alura, Zeiss Masterprime and Cooke S4) and techniques to capture the idea of symbiosis between superchampion Valentino Rossi and the fastest sport bike available on the market. 

abstr^ct:groove created many in-camera effects and also had fun experimenting with body projection mapping.



Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Yamaha

Creative Agency

Creative Agency: DLV BBDO Milan

Executive Creative Director: Stefania Siani, Federico Pepe

Production Company

Production Company: abstr^ct:groove, Zero Hour

Executive Producer: Giada Risso

Director: Luigi Pane

DOP: Diego Indraccolo

Producer: Claudia Amendola, Alessandro Salerno

Offline

Editor: Luigi Pane

Post Production / VFX

Colourist: Diego La Rosa

Music

Sound Engineer: Bunt Stafford-Clark

Music Production: Franky B and the Cryptic Monkeys

Sound Design: Daniele Famà, Michele Benedetti (Gigasound studio)

Animation

Animator: Claudio Capellini, Sergio Fornasieri, Pierpaolo Mantuano, Valentina Vicini

Category: Automotive , Bikes

Genre: Animation , People , Visual VFX