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Creative

Director Peter Harton Premieres His First Bacon Project

Film made for Danish pension fund PFA features two of Denmark’s most popular comedians and actors Rasmus Botoft and Lisbeth Wulff

Director Peter Harton Premieres His First Bacon Project

Bacon’s freshman director Peter Harton says shucks to retirement plans in his humorous first project with the Scandinavian firm.  It takes something special to make you laugh out loud, when it comes to retirement planning, yet director Peter Harton’s first campaign film with Bacon is one of the funniest takes on retirement we’ve seen in quite some time. 

The client is the Danish pension fund PFA and the film features two of Denmark’s most popular comedians and actors Rasmus Botoft and Lisbeth Wulff. They play a younger couple having a lavish lobster dinner when their older future selves show up at the restaurant to stop their extravagant spending and remind them of their pension plans. Spoiler alert: they fail. 


“Pension funds is a quite dull subject that tends to scare people a little, so it was natural for me to use humour. You have to see it from a different angle and make people laugh. The substance will still be there and hopefully the film will entertain you and make you think twice about retirement planning,” says Peter Harton who joined Bacon in august.

Watch, rewatch it – it’s funny and offers a novel take on retirement planning. As an extra bonus you can get advice from your older self on PFA’s website as a part of the campaign.

Category: Beauty/health , Health care

Genre: Editing , Music performance , PR , Photography , Strategy/Insight