Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Director Paul Street Gets 'On The Road Again' With Volkswagen

CreativeOndemanD and TPSC Director Paul Street teams up with Volkswagen for new Passat campaign

Director Paul Street Gets 'On The Road Again' With Volkswagen

Accompanied by the classic song “On the Road Again” by Willie Nelson, Volkswagen tells the stories of three drivers in separate Volkswagen Passat models having a fun ride and experiencing the positive effects of different safety features.  The spot is technical, personality and car driven -- all wrapped into one epic road trip.  Leave it to Willie Nelson’s “On the Road Again” and a surprise twist at the end to make it a truly memorable spot.

 

“It was truly a pleasure collaborating with Paul and his team,” comments Daniel Marrero, Partner, Creative Director at CreativeOndemanD.  “It was obvious from the onset that Paul's category experience, enthusiasm and his vision in making this spot the best it could possibly be, would give us a fun and effective final product.”

 

Paul’s vast experience positioned him to complete this spot seamlessly.  "It’s a joint effort focusing on what’s different in each story and what needs to be redundant.  The most enjoyable part was my collaboration with the agency,” explains Street.  “It’s a joy to work with agency and creatives who strive for excellence.  Ultimately as directors we’re there to expand the creative and bring new dynamics into play while keeping a finger on the pulse of the audience.  I was excited to elevate the idea of Volkswagen alongside a lot of kindred spirits.”  

Advertiser

Advertiser: VOLKSWAGEN OFAMERICA

Creative Agency

Creative Director: DANIEL MARRERO

Copywriter: IVAN HENAO

Art Director: FELIX OVALLE

Account Director: MARTIN MENENDEZ

Creative Agency: CreativeOndemanD

Executive Director: EMMIE VAZQUEZ

Associate Creative Director: CHRIS CHURCHILL

Production co-ordinator: MICHI BANDIN

Offline

Editor: JEFF STERNBERGER

Production Company

Production Company: THE TRAVELING PICTURE SHOW COMPANY

Producer: MATTHEW LYNCH

Director: PAUL STREET

Executive Producer: DAWN CLARKE

Category: Automotive , Cars

Genre: Dialogue , Digital , PR , People