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Creative

Director Eli Sverdlov Slides into the Future in This Slick Spot for Xiaomi Phones

Dirty Films director brings his trademark playful style to new spot

Director Eli Sverdlov Slides into the Future in This Slick Spot for Xiaomi Phones

Dirty Films' Eli Sverdlov brings his playful and colourful signature style to a slick and futuristic category thanks to his latest outing for Chinese mobile phone brand 'Xiaomi'. 'Slide to the Future' introduces us to a number of striking and memorable scenes, full of beautifully art directed and thought-through settings.

For more of Eli's playful work, check out his long-standing fantastical Pelephone campaigns - such as 'Balloons'. For a sprinkling of magic, Oppo 'Gulliver' is where it's at. For the more brooding, cinematic moments, take a look at Eli's billion-viewer Winter Olympics campaign for Alibaba. And for more background on Eli, dial Dirty and ask for Alex.

Xiaomi 'Slide to the Future' from Dirty on Vimeo.

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Client

Brand: Xiaomi

Creative Agency

Creative Director: Ilan Bouni

Production Company

Director: Eli Sverdlov (rep. by Dirty Films)

Producer: Bar Cohen

Offline

Editor: Noam Weissman

Post Production / VFX

VFX Supervisor: Eugene Romanovsky

Music

Music Supervision: Tomer Biran

Category: It, phones, Av and computers , Phones