DigitasLBi Hires Jennifer Striegel SVP/Brand Strategy

DigitasLBi, a global marketing and technology company, announced today the hire of Jennifer Striegel as SVP/Brand Strategy to head the practice for the agency’s Chicago and San Francisco offices. Striegel will report directly to Doug Ryan, President of Chicago-San Francisco, beginning immediately. She will be based in Chicago.

“Jennifer’s passion for exploring the deeper reasons that drive us to think and act like we do make her a world-class marketing strategist,” says Ryan. “When you combine that with her broad business experience, it makes her uniquely qualified to advance our brand strategy practice.”  

Striegel arrives from Kimberly-Clark where she most recently served as Global Senior Marketing Director for the Intimate Care Sector. Her advertising and marketing expertise scopes strategy, brand commercialization, new product development, innovation and management across various categories.

Prior to joining Kimberly-Clark, Striegel was CEO at InStadium, a sports stadium experiential marketing company.  Jennifer also held Brand Management positions at SCA and Yum! Restaurants International in Europe and Asia.  She previously worked in North America servicing Unilever and Cadbury Schweppes where Jennifer also participated in the development and deployment of both corporations’ Global Center of Excellence and Integrated Marketing Capabilities.

Striegel started her marketing & advertising career at Starcom MediaVest Group and DDB, working in strategic planning, media and account management roles for B2B and B2C clients such as Sun Microsystems, Intuit, Visa, Clorox, and Kraft.

Striegel’s appointment follows DigitasLBi being named as “Most Awarded Agency” of the decade at the 2014 IAB MIXX Awards, which celebrates its tenth anniversary this year.