DigitasLBi Appoints Lorna Carmichael to Lead Talent Management in the UK

Global marketing and technology agency DigitasLBi has appointed Lorna Carmichael as Talent Director, UK.

Talent and capability development specialist Carmichael joins after a year at BP, where she was part of the team responsible for deploying a new global online talent management system. Prior to this, she spent eight years as part of Accenture’s Strategy Consulting practise, designing solutions to complex organisational challenges, and managing major transformation projects.

Carmichael also has diverse experience across FMCG, pharmaceuticals and alcoholic drinks, consulting on large programmes at companies including Unilever, GlaxoSmithKline, and SABMiller.

As Talent Director, UK Carmichael will lead DigitasLBi’s team of Talent Partners, and further develop the agency’s industry-leading approach to learning and development and talent management.

In recent years, DigitasLBi has launched a number of initiatives aimed at attracting and retaining the industry’s best talent in order to help clients transform their businesses for the digital age, including the award-winning Summer of Love campaign.

Carmichael will report to Chief Talent Officer, International, Sophie Ling and will be based in the agency’s London office.

Lorna Carmichael, Director of Talent Management, UK at DigitasLBi said: “I really believe in DigitasLBi’s mission to become a Place Like No Other, and I can’t wait to become part of it. Our aim is to make talent management an integral part of everything we do as a business.”

Sophie Ling, Chief Talent Officer, International at DigitasLBi said: “I’m delighted to welcome Lorna to DigitasLBi. Her impressive track record and passion for creating and implementing transformational talent strategies make her the ideal leader for our brilliant UK talent team.”