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Creative

Diesel's Comedic Joggjeans Campaign Showcases Denim That Helps Us Escape Bad Dates

Publicis Italy created the campaign, which is joined by print, OOH, e-commerce and a series of local activations and hyper targeted social media content

Diesel's Comedic Joggjeans Campaign Showcases Denim That Helps Us Escape Bad Dates

Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face to face dates. Now, how many of these first dates end up in beautiful romantic endeavours or at least in half-decent acts of…love? Exactly.  
 
But worry not, Diesel is here to help. For those of us who’ve been trapped into first dates we wished we could have teleported out of, now there’s JoggJeans, the denim made to run away from bad dates.

Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film that showcases, these jeans are the go to outfit for romantic encounters. 


In it, a guy goes on a dating streak, meeting all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already), looks nothing like his profile picture. 


The film is just a part of a global integrated campaign created by Publicis Italy including print, OOH, e-commerce, a series of local activations and hyper targeted social media content that aim to inform and equip serial daters with the right gear to escape. 

So, next time you end up on a date with someone who, say, wants to live with you in the woods, far from civilization, don’t just sit there politely. Make sure you wear your JoggJeans, get up and GTFO.

That’s what Diesel made them for. 
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Client

Advertiser: Diesel

Director of Global Creative: Milos Obradovic, Mihnea Gheorghiu

PR and Social Media Manager: Filippo Festuccia

Creative Agency

Creative Agency: Publicis Italia

Copywriter: Claudia Illan

Chief Creative Officer: Bruno Bertelli (Global), Cristiana Boccassini

Agency Production: Alice Crovato

Art Buyer: Caterina Collesano

Account Management: Maria Elena Gaglianese, Filippo D’Andrea, Giuseppe Esposito

Art Directors: Hugo Wahledow

Creative Supervisor: Costanza Rossi

Editor/Post Production/Sound Design: Post Production: Numerique

Strategic Planner: Noa Dekel

Client Service Director: Barbara Pusca

Production Company

Production Company: The Family

Executive Producer: Ada Bonvini

Director: Marco Prestini

DOP: Mauro Chiarello

Offline

Editor: Fabrizio Squeo, Samuele Schiavo

Post Production / VFX

Post Production Company: Band

Colourist: Adriano Mestroni

Music

Music : “Funk Rock Music”

Sound Design: Top Digital

Other

Photographer: Andrea Olivo

Category: Clothing/fashion , Day/night wear

Genre: Experiential , Fashion & Beauty , PR , People