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Diesel is Looking for a New Kind of CEO on Facebook

Are you the right person to fill the vacant chair? All you have to do is sit

Diesel is Looking for a New Kind of CEO on Facebook

Choosing a CEO is serious stuff. It takes skill, responsibility and a lot of knowledge.

The Diesel CEO’s chair is empty at the moment. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a Chair Executive Officer. With such a short amount of time available, there’s only one skill that anyone interested in the role must possess: to be ridiculously good at sitting in a chair.

That’s why Renzo Rosso, Diesel’s founder, is asking people to showcase their best sitting technique on the brand’s Facebook page.

Starting from 5th October, people will be able to showcase their sitting skills for 4 days by commenting with photos or videos on the post that launches the initiative.
The new Chair Executive Officer will then fly to Italy, straight to Diesel headquarters, where he or she will sit on the brand’s most important chair for an entire week.

This project was made by our agency: Publicis Italy.

Keep calm and stay seated.
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Advertiser: Diesel

Creative Director: Nicola Formichetti

Project Manager: Theodoros Mallas

Global Head of Advertising, Media & Product Marketing: Giada Gheno

Head of ADV and E-comm Production: Deborah Salbego

Chief Marketing Officer: Dario Gargiulo

Creative Agency

Creative Agency: Publicis Italy

Executive Creative Director: Cristiana Boccassini

CEO: Bruno Bertelli (Publicis Italy)

Producers: Isabella Guazzone, Silvia Cattaneo

Account Management: Barbara Pusca, Camilla Poli, Giuseppe Esposito

Worldwide Chief Creative Officer: Bruno Bertelli

Art Directors: Andrea Raia, Cecilia Moro

Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu (Global)

Creative Supervisor: Costanza Rossi

Copywriters: Matteo Gatto, Sara Rosset

Social Media: Doina Tatu

Project manager: Vittorio Cafiero

Production Company

Production Company: Bedeschi Film

Executive Producer: Federico Salvi

Director: Tommaso Pitta

Producer: Diana Passoni

Stylist: Anna Quacquarelli, Chiara Luna Mauri


Editor: Fabrizio Squeo

Post Production / VFX

Post Production Company: Bedeschi Film

Genre: Comedy , Fashion & Beauty , Luxury , People