Dictionary Films Tokyo's Peter Grasse Joins Droga, Ronson, Sorrell, Leonard, D'Arcy & Usher at Cannes

New for 2016 at the Cannes Lions International Festival of Creativity, the two-day Lions Entertainment event beginning on 23 June promises to unite brands, agencies and entertainment companies around producing outstanding creative work together. Six months ago, executive producer Peter Grasse – who launched Dictionary Films in Tokyo this year – was announced as one of the world-renowned Lions Entertainment speakers who "define the creative ecosystem."

Grasse's session entitled "Production Value Redefined" is set for 23 June at 15:00 in the In Focus Stage at Palais II.  Complete details are here.

Across the stage at the 2016 Cannes Lions Festival, Grasse is in great company: Mark Ronson, Sir Martin Sorrell, John Cena, Maurice Levy, Stephanie McMahon, Bob Greenberg, Nils Leonard, David Droga, David Lubars, Gerry Graf, Emma de la Fosse, Chuck Porter, Facebook CCO Mark D'Arcy, Mondelez, global CMO Dana Anderson, former Mars global CMO Bruce McColl, Unilever CMO Keith Weed, Airbnb CMO Jonathan Mildenhall, Vice CEO and founder Shane Smith, Oliver Stone, Gwyneth Paltrow, Usher and Will Smith are among the chosen speakers.

In keeping with his past presentations, Grasse has something extraordinary in store. Well known as a speaker who gets audiences re-thinking, he has a flair for turning entrenched ideas on their heads. He has done so at Spikes, AdFest, the Hollywood A-List Awards, BEFest and at Ciclope in Berlin, where his impromptu interview with Roman Coppola was the most talked about event of the Festival. 

Grasse's "Production Value Redefined" panel will feature Brendan Cravitz (Grey), Ryan McGuire (Cutters) and Hisaya Kato (AOI) contradicting the culture of cost-control to show how true production value comes without a price tag. To prove his point, he'll outline the benefits of downgrading production for social media. A production company head talking about the benefits of downgrading production? You will have to wait to find out. But in true Peter Grasse fashion, the discussion will provoke–as well as guide –the industry to reconsider "how things are done."