DHL Helps Antarctic Research and Mongolian Goat Herders in Scenic Mini-Docs
Integrated campaign from 180 Kingsday puts human stories at the heart of global distribution
DHL, the world’s leading logistics provider, has this week launched the second chapter of its ongoing campaign, The Power of Global Trade, championing the need and benefits of cross-border commerce.
Conceived and developed by 180 Kingsday, the campaign tells two unique tales of global DHL customers who benefit from their logistics partnership. From an online fashion brand in Hong Kong distributing clothes made from Cashmere wool, to engineers in the Antarctic in need of life-saving equipment to build a runway for climate researchers, the stories will be shared globally with two 45 sec TV ads. Alongside this, two online short documentaries will delve deeper behind these journeys, with print and banner ads driving the conversation beyond film.
The Power of Global Trade originally debuted in 2015 to highlight the benefit that international business has on people’s everyday lives. Today’s launch reinforces this message, celebrating the human stories of success and prosperity that come from economic integration and open global trade.
Al Moseley, global president and CCO of 180 said: “Our long-standing relationship with DHL has seen the vision and message we established in 2015 evolve to become more pertinent than ever. At a time when isolationism and protectionism are on the political agenda, this campaign reminds us all of the power of global trade to make an incredible difference to the lives of people everywhere.”
The second phase of the Power of Global Trade campaign, part of 180 Kingsday’s ongoing relationship with DHL, launched globally across TV, online and print this week with a third film due to be released in early 2018.