Deutsch LA Names Ivan Perez-Armendariz as EVP, Head of Experience

Deutsch has announced the appointment of Ivan Perez-Armendariz as EVP, head of experience, leading a team of more than 50 employees across digital production, UX and technology departments. He will also work closely alongside strategy, media and business intelligence teams. This announcement comes on the heels of the agency adding marquee social and digital businesses to its roster, such as Mattel, Inc. and the Almond Board of California’s global digital platform.

Ivan will be tasked with continuing the agency’s momentum around digital innovation, defining the holistic end-to-end customer journey for clients and prospects and identifying opportunities for new platforms, products, and services. Beginning his new role on July 22, Ivan will report to the president of Deutsch’s LA office, Kim Getty and will replace the role of chief digital officer in LA, currently held by Pam Scheideler. Pam personally tapped Ivan to take the reins as she departs from the agency for a new venture.

“Under Pam’s leadership, our office has built a top-notch, nimble team of digital experts who time-and-time again deliver on the best solutions for our clients,” says Kim. “I have been extremely fortunate to work alongside a generous leader like Pam and I am so proud of the machine she has built. She’s passing the keys off to Ivan, who has a brilliant mind, entrepreneurial spirit and a deep passion for digital. I am thrilled to add him to our leadership team, and to continue to redefine digital at Deutsch and embed it into our entire ecosystem.”

Ivan jump started his career by founding and running his own interactive agency in Boulder, titled texturemedia. The nationally-recognised digital agency saw immense success in its first seven years and was then acquired by Crispin Porter + Bogusky. After the acquisition, Ivan joined the agency full-time as an executive producer creating award-winning work for Jose Cuervo, PayPal, Dominoes, among others. Rising through the ranks quickly, he became EVP, managing director of CP+B’s LA office. Leaving the agency in 2017, Ivan became chief digital officer at a boutique shop, titled Rise and Shine and Partners.

“The customer experience has to continuously adapt and evolve to remain great,” says Ivan. “Deutsch’s reputation as a creative powerhouse with its world-class team of technologists, producers and designers, presents a huge opportunity to transform the customer experience for brands. I look forward to joining a leadership team that is committed to big brand ideas and pulling them through at every touchpoint along the way.”

In addition to recent new business wins, earlier this month the agency bolstered its business intelligence department through three key VP hires: Julia Locklear, Joanne Marrache and Jason Widjaja.