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Hires, Wins & Business

Delineate Hires Ben Leet to Drive Growth

Former YouGov head will lead outcome-driven approach to digital, marketing and communications work

Delineate Hires Ben Leet to Drive Growth

Strategic marketing insights agency delineate has hired former YouGov executive Ben Leet in the newly created role of chief client officer, focussing on growth for its custom research, content and measurement services.

delineate founder & CEO James “JT” Turner said the role was an important strategic milestone for the company, adding: “Ben brings a wealth of research experience and a track record of client growth to delineate, which will help us to scale our early success.”

Commenting on the move, Leet said: “For some time now, there has been the need for a faster, more outcome-driven approach to insight in the digital, marketing and communications sector. This is a very exciting opportunity for me to help delineate solve some of those challenges for our clients.”

Prior to joining YouGov as general manager in 2016, Leet was managing director, Europe of Instantly, Inc, overseeing sales, marketing and operations. He departed following its acquisition by SSI in January 2016.

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Genre: Strategy/Insight