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Deliciously Symmetrical JFOODO Spot Is Sure to Tease Your Appetite

2AM's Jason Lowe directs tantalising ad for mcgarrybowen and The Japan Food Product Overseas Promotion Centre

Deliciously Symmetrical JFOODO Spot Is Sure to Tease Your Appetite

mcgarrybowen and JFOODO (The Japan Food Product Overseas Promotion Centre) recently approached 2AM director Jason Lowe with the desire to bring sake to Western audiences and promote the beverage as the perfect pairing for any cuisine.

Bringing the traditions of the East and the cuisines of the West together, each dish pairs harmoniously with a distinctive sake flavour, communicated through elegant choreography, simple, minimalist styling and delectable food photography.

Treat your eyes to the tasty film below. And try not to watch it if you're too hungry...

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Advertiser: JFOODO

Creative Agency

Creative Agency: mcgarrybowen

Executive Creative Director: Angus Macadam

Producers: Roz Prentice

Production Company

Production Company: 2AM

Director: Jason Lowe

DOP: Aadel Nodeh-Farahani

Producer: Chris Cable

Choreographer: Alexandra Green

Food Stylist: Fergal Connolly

Production coordinator:

Executive Producers: Nick Crabb / Aly Moffat

Production Manager: Gareth Crothers


Editor: Matt Chodan @ Gorilla Editors

Post Production / VFX

Post Production Company: Jam VFX


sound designer: Dan Beckwith at Factory

Category: Alcoholic drinks , Wines

Genre: Tabletop