Decathlon 'We Make Sport Easier' Prints

Decathlon, the French sports equipment retailer was founded in 1976 and has since then never ceased in its mission to democratize sport by making it cheap, easy and accessible for everyone. The brand puts pride in its staff being passionate and skilled to give the best possible advice.
 

The new print campaign with the tagline “We Make Sport Easier” was created by BETC Paris for the summer season. Geof Kern, awarded American photographer who is well known for his story-telling driven creative photography, shot the campaign in South Africa.

 

 
The prints show people hiking and surfing, niftily given a hand by Decathlon staff.
 

The campaign is out in France this week.   
 

Credits

BRAND: DECATHLON
BRAND MANAGEMENT: François Dewitte, Stéphane Saigre, Arnaud Morras, Emmanuel Castiglioni, Nathalie Ruiz, Jérémy Dekeyser, Jean Nussbaumer

AGENCY: BETC
AGENCY MANAGEMENT: Bernard Buono, Philippe Brandt, Laurianne Mayet, Sarah Guilloteau, Elena Esposto
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTORS: Eric Astorgue, Jean-Christophe Royer
ARTISTIC DIRECTOR: Marie-Eve Schoettl
ARTISTIC DIRECTOR ASSISTANT: Pierre Caurret
COPYWRITER: David Soussan
TRAFFIC: Elodie Diana
PHOTOGRAPHER: Geoff Kern 
ART BUYER:  Christine Lefers
PRODUCTION: Arno Poulain / RITA
PRINT PRODUCERS: Elodie Diana