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The Immortal Awards

Dead Clever Creativity: Sally-Ann Dale

The Immortal Awards juror and chief creation officer of Droga5 picks a childhood film favourite...

Dead Clever Creativity: Sally-Ann Dale

In the run up to this year's Immortal Awards, each of our inaugural jurors has taken the time to identify a form of creativity outside of the ad sphere that they deem 'dead clever'.

They've all selected a super smart creative idea that they believe will live forever and next up in the series is Sally-Ann Dale, chief creation officer at Droga5, who selects a film that made quite the impression on her 10-year-old self and a mind-blowing bricks-and-mortar space…


Bugsy Malone (1976), directed by Alan Parker

My school held a screening of this around 1980 when I was 10-years-old, and it had a huge impact on me. The storyline, sets, music, and casting/character reference. (I heard, though I can’t say whether it’s true or not, that to cast Fat Sam, Parker went around to schools in Brooklyn asking to meet the worst-behaved boys.) I love that Alan Parker was the director and that he was an agency copywriter, around the late ’60s and early ’70s. This movie was nominated for an Academy Award, and Parker himself would go on to be nominated for his work as a director. Though Bugsy Malone’s not so well-known today, it meant a lot to a 10-year-old who wanted to escape!


The Saatchi Gallery - Boundary Road, 1990


Damien Hirst, A Thousand Years, 1990, glass, steel, MDF,cow’s head, flies, maggots, insect-o-cutor, sugar and water, 2.1 × 4.3 × 2.1 m, installation view at Saatchi Gallery, Boundary Road, London.

The Saatchi Gallery and the work included truly blew my mind. The Young British Artists and their photography alone was and still is a influence. I loved the space. I can still picture Richard Wilson's room filled with oil. 

Sally-Ann Dale will be judging this year's The Immortal Awards. Entries are now open to all Little Black Book members , so head over to the submissions page to submit your best work. If you aren't a member of Little Black Book yet, then you can subscribe here.

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