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The Immortal Awards

Dead Clever Creativity: Bruno Bertelli

The Immortal Awards juror and global chief creative officer of Publicis Worldwide is next up with a global sporting icon…

Dead Clever Creativity: Bruno Bertelli

In the run up to this year's Immortal Awards, each of our inaugural jurors has taken the time to identify a form of creativity outside of the ad sphere that they deem 'dead clever'.

They've all selected a super smart creative idea that they believe will live forever and next up in the series is Bruno Bertelli, Publicis Worldwide’s global chief creative officer, who’s selected a global sporting icon as his creative hero…


Michael Jordan


Not exactly a creative, but my immortal hero is Michael Jordan. His determination and excellence has always inspired me to try harder and never give up.

“I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan


Bruno Bertelli will be judging this year's The Immortal Awards. Entries are now open to all Little Black Book members, so head over to the submissions page to submit your best work. If you aren't a member of Little Black Book yet, then you can subscribe here.
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