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The Immortal Awards

Dead Clever Creativity: Ant White

The Immortal Awards Juror and CCO of CHE Proximity says advertising should be as compelling as the work of daring Chinese artist Ai Weiwei

Dead Clever Creativity: Ant White

In the run up to this year's Immortal Awards, each of our inaugural jurors has taken the time to identify a form of creativity outside of the ad sphere that they deem 'dead clever'.

They've all selected a super smart creative idea that they believe will live forever and next up in the series is Ant White, Chief Creative Officer of CHE Proximity, who says anything by Ai Wei Wei is genius – even when he’s holding a bag of his own blood.

Ai Weiwei. Ai Weiwei anything is dead clever creativity.

Ai Weiwei’s documentation of being hospitalised for a brain haemorrhage after being beaten by police was a genius move by one of the most powerful storytellers of our time.

His message was bold and cutting. His choice of visual could not be ignored. His medium allowed for his message to spread around the world, instantaneously, falling into the hands of the art world and news publications. 

As advertisers, we must find the most compelling way to solve a problem, ensuring we capture the imagination of the viewer whilst inviting them to participate. Ai Wei Wei seems to make it look easy, and beautiful, every time. Even when he’s holding a bag of his own blood.


Ant White will be judging this year's The Immortal Awards. The September 3rd deadline is fast approaching so all Little Black Book members should head over to the submissions page to submit their best work. If you aren't a member of Little Black Book yet, then you can subscribe here.

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Category: Corporate and social , Political