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DDB Sydney Adds Creative Team Jane Tjokrowidjaja and Anne Lau to its Ranks

02/05/2017
Advertising Agency
Sydney, Australia
33
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Both return to Sydney to join DDB.
Two young talents are the latest to join the growing, award-winning DDB Sydney creative team. Jane Tjokrowidjaja (left) and Anne Lau (right) are a young art director/copywriter team who both studied at Miami Ad School before heading off to roles interstate and overseas. They've returned home to Sydney to join DDB.

Tjokrowidjaja, who said she "likes rap music and appreciates good eyebrows," studied art direction and has interned at Droga5 New York, UncleGrey Copenhagen and Ogilvy New York.

Says Tjokrowidjaja: "I moved back to Sydney because I believe it's one of the best places for young creatives to start their careers.
"The culture at DDB is great, the team is lovely and super supportive."

Before becoming a copywriter, Lau studied playwriting at NIDA, had her shows presented across Sydney and performed slam poetry in Paris.

After studying at Miami Ad School she was hired at CHE Proximity and last year won two global advertising awards.

Says Lau: "Jane and I are really excited to join DDB. It has a vibrant culture, some very talented people and plenty of opportunities for young creatives."

DDB Sydney CCO Ben Welsh said the team have hit the ground running: "Jane and Anne are a great fit for our culture and are doing some great things creatively."

DDB launched a global creative initiative earlier this year that commits to increasing the number of female creative leaders in every region of the DDB network.

The Phyllis Project, named after the legendary Phyllis Robinson - DDB's first and only copywriter at its founding, and the first female copy chief in U.S history - recognises the significant role women played in igniting the creative revolution, and the need for gender equality among our creative leaders today.

DDB Sydney managing director Nicole Taylor said Robinson broke all the rules and opened doors for many women (and men) who followed.

Says Taylor: "DDB is committed to continuing to bridge the gender gap that has traditionally existed in advertising.

"We're proud to have a great gender balance and so much diversity here - I firmly believe diversity is key to true creativity.

"I'm excited to see what these two create under the guidance of Ben and the wider team."
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