Two young talents are the latest to join the
growing, award-winning DDB Sydney creative team. Jane Tjokrowidjaja
(left) and Anne Lau (right) are a young art director/copywriter team who
both studied at Miami Ad School before heading off to roles interstate
and overseas. They've returned home to Sydney to join DDB.
Tjokrowidjaja,
who said she "likes rap music and appreciates good eyebrows," studied
art direction and has interned at Droga5 New York, UncleGrey Copenhagen
and Ogilvy New York.
Says Tjokrowidjaja: "I moved back to Sydney
because I believe it's one of the best places for young creatives to
start their careers.
"The culture at DDB is great, the team is lovely and super supportive."
Before
becoming a copywriter, Lau studied playwriting at NIDA, had her shows
presented across Sydney and performed slam poetry in Paris.
After studying at Miami Ad School she was hired at CHE Proximity and last year won two global advertising awards.
Says
Lau: "Jane and I are really excited to join DDB. It has a vibrant
culture, some very talented people and plenty of opportunities for young
creatives."
DDB Sydney CCO Ben Welsh said the team have hit the
ground running: "Jane and Anne are a great fit for our culture and are
doing some great things creatively."
DDB launched a global
creative initiative earlier this year that commits to increasing the
number of female creative leaders in every region of the DDB network.
The
Phyllis Project, named after the legendary Phyllis Robinson - DDB's
first and only copywriter at its founding, and the first female copy
chief in U.S history - recognises the significant role women played in
igniting the creative revolution, and the need for gender equality among
our creative leaders today.
DDB Sydney managing director Nicole
Taylor said Robinson broke all the rules and opened doors for many women
(and men) who followed.
Says Taylor: "DDB is committed to continuing to bridge the gender gap that has traditionally existed in advertising.
"We're proud to have a great gender balance and so much diversity here - I firmly believe diversity is key to true creativity.
"I'm excited to see what these two create under the guidance of Ben and the wider team."