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DDB New York Strengthens Leadership Team with Two Promotions and Two New Hires

26/01/2017
Advertising Agency
New York, USA
122
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Alexander Rea and Kimberly Bernhardt have joined the organisation as Creative Technology Officer and Managing Partner respectively

DDB New York announced today that they have strengthened their management team with two promotions and two new hires. Melissa Martinez, former Group Business Director, has been promoted to Chief Marketing Officer, and Michael Collins, former Global Business Director, has been promoted to Managing Partner. In addition, Alexander Rea has been brought in as Creative Technology Officer, and Kimberly Bernhardt will join the organization as Managing Partner. 

Chris Brown, President and Chief Executive Officer of DDB New York stated, “It’s an exciting time for us. We had a successful 2016 with revenue and profit growth and we are very focused on maintaining this momentum in 2017. These promotions and hires are part of this and reinforce our commitment to ensuring we attract and retain the very best talent. Both Alexander and Kimberly bring new skill sets to the leadership team and ensure we are broadening our capabilities to meet the changing demands our clients have of us as a partner. And it is always great to recognize and promote internally. Both Michael and Mel have been doing a fantastic job and thoroughly deserve these promotions."

Martinez joined DDB New York two and a half years ago, and has successfully led multiple integrated communications teams during her tenure. Most recently, Martinez served as Group Business Director where she led integrated communications planning for the New York Lottery, and digital innovation initiatives and platform development for State Farm. In the newly created role of CMO, Martinez will be responsible for new business development, driving organic growth and leading key strategic marketing initiatives for the agency including introducing potential clients to DDB Flex, the agency’s new agency model for client service in the US.

Rea joins DDB New York as Creative Technology Officer from Framestore where he was Head of Creative Technology. There, he worked on the award-winning “Field Trip to Mars” which earned 19 Cannes Lions. Previous to Framestore he served as Technology Experience Lead at Co: Collective. This new role is responsible for providing technology leadership and oversight for all of the agency’s projects and directs the technology strategy, development and execution. Rea’s new position is a modern creative refresh on the traditional role that experiments, invents and guides creative and strategic thinking to deliver innovative digital solutions. 

As Managing Partner, Collins becomes further accountable for fostering an environment of collaboration and creativity, driving successful work for DDB New York’s clients, and building positive, enduring agency/client partnerships in his group, which includes clients such as Merck, Lilly, Huawei, and Johnson & Johnson Medical Devices Companies. Prior to assuming his new role, he led integrated agency teams for Johnson & Johnson’s Ethicon global surgery business. In addition, he has extensive channel knowledge including digital, sales, advertising, database analytics, and PR.  

Kimberly Bernhardt joins the agency from Glamour, where she served as Executive Director of Communications and had oversight of all communications, including brand development, PR, events, partnerships and special projects.  In her role, she built a number major brand initiatives that ranged from women’s issues and politics to fashion. She most recently spearheaded Glamour’s Women of the Year. Prior to Glamour, Bernhardt was the executive vice president at Edelman on the Global and U.S. Unilever business. In her role, she provided the spectrum of communications for Dove and other marquee personal care brands.  

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