DDB Group Sydney Appoints Sean Gardner as Head of Technology at Tribal Worldwide Sydney
DDB Group Sydney has announced the appointment of Sean Gardner as head of technology Tribal Worldwide Sydney.
At Whybin\TBWA DAN, Gardner most recently held the position of digital business director, working across large multi-national clients including NRMA, Tourism New Zealand, David Jones, Red Bull and Krispy Kreme.
Says Nicole Taylor, managing director, DDB Sydney: "We are truly delighted to welcome someone of Sean's outstanding digital pedigree. As part of our already strong integrated offering, Sean is re-united with long-time colleague and friend, DDB Sydney's creative technology director, Shaun O'Connor in driving our digital and innovation agenda."
Says Gardner on his appointment: "I'm pumped to be a part of the DDB Group and really excited by the opportunity to guide the future of Tribal in Sydney. DDB is a big agency working with huge brands and we have a lot of talent in the building. We are deeply entrenched within our clients' businesses, and in my first few weeks here it's become clear that DDB Sydney offers one of the strongest integrated advertising services amongst the big networks.
"Tribal has provided creative technology solutions at the heart of DDB for 16 years. We are great at big platform builds and campaign work, and now in partnership with our data specialists, Track, our brands can get visibility of the full customer lifecycle. That is a strong proposition for any marketing director.
"DDB Sydney had a phenomenal year at Cannes and the work that got up is just an example of what we can do. In Tribal there's a need to extend our competencies to support more of these innovative ideas and consumer experiences - and we have to do more of that. We plan to do much, much more over the next few years."