DDB Group Singapore Tops MARKie Award and Wins D&AD Graphite Pencil

DDB Group Singapore won the Overall Creative Ideas MARKie Award, recognising the leading performer across all categories, at Marketing Magazine’s annual MARKies event on Friday night.

The top honours follows five gold, eight silver and three bronze awards handed to the agency on the evening.

The announcement follows on the heels of DDB Singapore’s first ever D&AD Graphite Pencil won for the Breast Cancer Foundation.

A series of striking pop art posters depicting coming-of-age scenarios underlines the importance of breast self-examinations from the age of 18. 

Closer to home at Friday night’s ceremony, the DDB and Tribal teams won gold for Heineken’s ‘F1 – More than a race’ and ‘UCL #championthematch’, and the Ministry of Communications and Information’s (MCI) ‘Jiak Ba Buay?’ and ‘Kungfu fighter, hidden sugar’, with the latter winning for both best TV idea and best use of TV, in addition to two silver awards for best viral idea and best social idea. 

Heineken for ‘F1 – More than a race’ won a further three silver awards for best male audience idea, best experiential campaign idea and best OOH campaign idea; and one bronze for best idea sports marketing. The brewery also won bronze for ‘All I want for Christmas.’

 

The remaining three silver awards went to DBS, Temasek Foundation Cares and Shiseido, marking Equator and Temasek Polytechnic’s first accolade at the event. Launched in 2016, Equator is DDB Worldwide’s global centre of excellence for creative technology and innovation. Samsung rounds up the awards tally with a bronze for exceptional customer care.   

“It was an incredible night! Thank you to our clients for your trust and partnership, and congratulations to the DDB and Tribal teams who worked on the winning campaigns,” said Jeff Cheong, President of Tribal Worldwide Asia and Singapore. 

Currently in its second year, the MARKies Awards celebrate the most innovative, creative and effective campaigns in Singapore.