DDB Chicago Gets State Farm On The Road
State Farm and DDB Chicago have partnered with on-demand delivery service Postmates, and casual dining restaurant, Chili’s Grill & Bar, to create “Housegating Delivered," a one of kind delivery experience for football fans. Using Postmates, consumers could order "the Cali BBQ’rito,” a unique home and away food combo to be delivered to their door for free, courtesy of State Farm. Inspired by game day foods from Houston and San Diego, the Cali BBQ’rito is a unique combination of Texas BBQ and French fries stuffed into a Cali-style burrito.
State Farm, Postmates and Chili’s partnered on the “Housegating Delivered” experience which resulted in several firsts for the three brands, including:
· State Farm is the first insurer Postmates has partnered with
· Chili’s created a custom off the menu item, the Cali BBQ’rito
This football season, State Farm has owned “Housegating,” a new fan experience that combines the very best of watching at home + tailgating. This concept was brought to life with the introduction of the RoadHouse, a physical manifestation that showcases State Farm’s auto/home combination. It allows fans to experience the best of watching the game at home AND at the tailgate. The house and truck combo is travelling across the country throughout the 2016/17 season delivering unique on-site experiences during NFL games, and driving home the experience of #Housegating.
Designed by DDB Chicago, the “Housegating Delivered” experience enables fans across the country to join State Farm’s #Housegating movement. Using the Postmates app, fans can order the BBQ infused burrito from Chili’s and track their order via the Postmates’ delivery map. State Farm, Postmates and Chili’s delivered 5,000 Cali BBQ’ritos to consumers in nine cities including, Los Angeles, Phoenix, San Diego, Dallas, Houston, Denver, Orange County, Long Beach and Oklahoma City.
State Farm picked up the tab for the game-day food combo and delivery fee. Just another way that State Farm is helping life go right, especially during this football season.
Category: Food , Savoury
Genre: Digital , PR