David&Goliath Smashes World Record with World's Largest Fast Food Coupon

David&Goliath, in collaboration with MWW PR, executed a stunt in Los Angeles that made world history: They created (and successfully redeemed) the World's Largest Coupon to celebrate the Jack in the Box's new Buttery Jack burger.

The massive buy one get one free (BOGO) coupon – 80-ft. by 25-ft – was carried by fans through the streets of Hollywood toward their final destination: Jack in the Box. Jack was there to support the group on their mission. Due to its enormous size, the only way to redeem the coupon was to walk it through the drive thru. Guinness World Records was there to witness and confirm the redemption. They measured the coupon and verified that at 2,000 square feet, it had shattered the world record, making it the world’s Largest coupon – officially. Because a legendary burger deserves a legendary coupon.

Afterwards there was a celebration at the W Hotel Hollywood. Fans witnessed the coupon being raised onto the side of the hotel for display and enjoyed free Buttery Jack burgers from a food truck, jammed along with a DJ, and took selfies in front of the building-sized coupon. Even Jack was there for photo ops. What makes these photos so unique and newsworthy is that a photo of this coupon can be redeemed in-store at any participating Jack in the Box nationwide, just like a printed, paper coupon. Not to mention, you can also share the deal with anyone through any social media channel using #WorldsLargetCoupon.

This effort is part of David&Goliath’s 'Legendary' campaign for Jack in the Box, which featured a Super Bowl spot where Jack ditches his suit and tie and hits the open road on a vintage motorcycle on a quest for better.