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David&Goliath Brings the Whole Kit & Caboodle for the CA Lottery

Director Errol Morris brings metaphors to life for new Taxes Paid Scratchers tickets

David&Goliath Brings the Whole Kit & Caboodle for the CA Lottery

When you win playing CA Lottery’s new Taxes Paid Scratchers tickets, it’s all yours! Unlike the standard Lottery winning regulations, Taxes Paid eliminates the federal tax payment on the top prize and recipients take home the full amount while the Lottery pays all taxes associated – no questions asked.

It’s kind of like winning the whole enchilada. The whole hog. The whole nine yards. The whole… well, you get the idea.

The campaign focuses on the exciting bonus that winners will take home by visually bringing a string of metaphors to life in a simple and iconic way. The message, “Whatever You Call It, It’s All Yours" will be shared through an integrated campaign featuring TV, radio, digital (online takeover and Hulu execution), mobile and OOH throughout California, Los Angeles, San Francisco, Sacramento and Fresno – as well as on California Lottery’s owned media and social channels.

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Advertiser: CA Lottery

Creative Agency

Creative Agency: David&Goliath, LA

Copywriter: (Sr) Anne Sanguinetti, Kacey Coburn

Art Director: Jenn Tranbarger

Chief Creative Officer: Colin Jeffery

Digital Art Director: Josh Crick

Digital Producer: Michael Karney

TV Producer: Jessica Gardner

Head of TV / Production: Paul Albanese

Account Executive: Lindsay Brown, (Assist) Ellen Lovoy

Head of Business Management: Janet Wang

Creative Chairman: David Angelo

Production Company

Executive Producer: Robert Fernandez

Director: Errol Morris

Producer: Julie Ahlberg

Production Manager: Tonya Bertino, (Assist) Tim Collins, Molly Gilula


Edit Company: Spinach

Editor: Heidi Black

Producer: Jonathan Carpio

Post Production / VFX

VFX Supervisor: Jason Schugardt

Executive Producer: Robert Owens


Composer: Ben Einziger

Music Production: Jessica Einziger

Category: Gambling , Sports and leisure

Genre: Comedy