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David Coulthard Proves Formula 1 is #MoreThanaRace in Epic Heineken Spot

Publicis Italy, 6 months, 2 weeks ago

Former racing driver and Bernie Ecclestone feature in latest ad out of Publicis Italy

David Coulthard Proves Formula 1 is #MoreThanaRace in Epic Heineken Spot

In this new spot for Heineken, British former Formula One racing driver David Coulthard tells a complete stranger - the lucky owner of the last two Heineken - about the glitz, glamour and action of Formula 1, all from the terrace of an exclusive club.

Featuring a cameo from F1 boss Bernie Ecclestone, the gorgeous new ad was created by Publicis Italy and directed by MJZ's Nicolai Fuglsig.

Creative Agency

Account Manager: Silvia Ghiretti

Executive Creative Director: Cristiana Boccassini

Planner: James Moore

Head of TV / Production: Silvia Cattaneo

Group Account Director: Lorenza Montorfano

Executive Creative Directors: Luca Cinquepalmi, Marco Venturelli

Worldwide Chief Creative Officer: Bruno Bertelli

Associate Creative Director: Francesco Epifani, Paolo Bartalucci


Editor: John Smith

Production Company

Production Company: MJZ

Producer: Helen Kenny, Karen O’Brian

DOP: Kasper Tuxen

Director: Nicolai Fuglsig

Category: Alcoholic drinks , Beers