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Creative

Daughter Speaks Her Heart About Divorce in Touching Film from Wunderman MENA

lbbonline.com, 4 months, 3 weeks ago

Brooke Bond Red Label Tea is tackling bold subjects in Arab society that spark mass, heartfelt debates

Daughter Speaks Her Heart About Divorce in Touching Film from Wunderman MENA

Divorce in the Arab world is seen as a man’s prerogative. “Speak Your Heart” is a powerfully brave platform that our Wunderman MENA team is helping Brooke Bond Red Label Tea (Unilever) expand on by tackling bold subjects in Arab society that spark mass, heartfelt debates.

By showcasing a real-life conversation between a daughter and her father, the agency is turning the stereotypes around by shifting the focus onto an empowered Arab woman who shares her POV on an unsuccessful marriage as well as the challenges that it entails.

The video and behind-the-scenes interview feature Ohoud, an entrepreneur and a mother, as she seeks her father’s support and acceptance for this difficult move. However, her father isn’t aware that the woman speaking behind the curtain is his own daughter – at least not until the very end.

“Ohoud is not only real, but every bit as strong as she comes across here. She inspired us to take the ‘Speak Your Heart’ platform to the next level, wherein we could tackle difficult subjects from a very ear-to-the-ground viewpoint,” said Piotr Chrobot, ECD – Wunderman MENA.

Creative Agency

Strategy Director: Alvaro Bretel

Senior Copywriter: Hassan Bilgrami

Senior Account Executive: Anjali Makhija

Executive Creative Director: Piotr Chrobot

Creative Services Director: Carla Louis

Creative Group Head: Louis Moghabghab

Creative Agency: Wunderman MENA

Copywriter: Nabila Zaidi, Shimaa Nabil

Group Account Director: Georges Kallab

Account Director: Pooja Sookur

Production Company

Production Company: Monda

Producer: Raja Zgheib

DOP: Anne Misslewitz

Director: Myrna Maakaron

Category: Soft drinks , Tea and coffee

Genre: Documentary