Dare Scoops Bima Award for Their Partnership with Fintech Disruptor LOQBOX
Experience, design and engineering company Dare has won the ‘Product Service and Design: Impact’ BIMA Award for its work with LOQBOX: a fintech startup offering those locked out of the financial system a way to shape up their credit score and boost their borrowing power for free.
Dare’s has developed a unique client-agency partnership to launch a complete brand strategy, website, and a robust marketing structure capable of launching a completely new product. Dare was also responsible for selling the LOQBOX story to investors, and helping the company forge partnerships with the likes of TSB and Moneysavingexpert.com.
Driven by the belief that everyone should experience financial inclusion, LOQBOX offers thousands of people otherwise locked out of the financial system a way to build their credit score by saving as little as £20 a month.
Those monthly savings are actually loan repayments, building credit history and proving creditworthiness to lenders. Any time up to a year later, LOQBOX users can ‘unlock’ to reclaim every penny they’ve saved, plus an improved credit history and access to better-priced credit.
The BIMA Awards are the UK’s longest standing and most prestigious digital awards. With their support, the British digital sector is pushing the limits of what is possible, making a difference in business, culture and society.
Michael Olaye, CEO at Dare, says: “We knew right from the start that LOQBOX was a very special idea, one that could make a real difference to thousands of people who have been left in the dark by the traditional banking system. For this reason, we tried to make the customer journey as intuitive as possible, cutting through the impenetrable bank-talk jargon you so often see in traditional financial products. We’re thrilled to have our work recognised by BIMA, and look forward to watching LOQBOX progress in the coming years.”